Today’s Pick: Why great ideas strike us in the shower


Editors’ Picks • June 17, 2026

If you’re the owner of a waterproof notepad (yes, that’s a thing), you’ve likely had more than one brilliant idea while scrubbing down in the shower. And you’re no outlier — it’s a well-documented occurrence, with an entire subreddit dedicated to such “shower thoughts.” So why is that? Well, like many phenomena, science is on the case. Read our article below to learn why these “aha!” moments occur and how to help spark them when you aren’t soaking wet.


Rebekah Brandes

Assistant Editor

Today’s Pick


Do You Get Your Best Ideas in the Shower? Learn the Science Behind Those Strokes of Insight

“Why is it that the best ideas seem to come to me in the shower?” a Reddit user pondered a few years back, concluding that there’s just “something magical” about standing under a soothing stream of water when it comes to creativity.

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