Today’s Pick: Why great ideas strike us in the shower
Published about 2 hours ago • 4 min read
Editors’ Picks • June 17, 2026
If you’re the owner of a waterproof notepad (yes, that’s a thing), you’ve likely had more than one brilliant idea while scrubbing down in the shower. And you’re no outlier — it’s a well-documented occurrence, with an entire subreddit dedicated to such “shower thoughts.” So why is that? Well, like many phenomena, science is on the case. Read our article below to learn why these “aha!” moments occur and how to help spark them when you aren’t soaking wet.
Rebekah Brandes
Assistant Editor
Today’s Pick
Denis Novikov—iStock/Getty Images Plus
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